A Trade Show Booth Built Like a Music Scene: Huldunótur brings Love to Berlin
Berlin - 14 May 2026:
Huldunótur has unveiled Little Reykjavík, an exhibition environment created for Superbooth in Berlin that reimagined the trade show booth as a tribute to Reykjavík’s underground music culture.
Developed for Love Synthesizers and the launch of its first instrument, the First Love Synthesizer, the installation brought together Icelandic music technology companies Genki Instruments, Cycle Instruments, Inorganic Audio, and Atomic Analog within a shared exhibition space inspired by the record stores and informal gathering places that have shaped Iceland’s music scene for decades.
Rather than presenting five adjacent brands competing for attention, Little Reykjavík was designed as a cohesive environment reflecting the collaborative culture from which the exhibitors emerged. The concept drew inspiration from Reykjavík institutions including Smekkleysa, 12 Tónar, Space Odyssey, and Lucky Records — hybrid spaces that function simultaneously as shops, venues, social infrastructure, and creative incubators.
Inside the 30 m² booth, visitors encountered walls of real records and Icelandic electronic album artwork, filmed street scenes from downtown Reykjavík, risograph gig posters, and a communal listening area inspired by the interior atmosphere of 12 Tónar. Company logos appeared as album sleeves integrated into the display, while newly launched products were presented more like artifacts from a local music culture than conventional consumer electronics.
The center of the installation functioned as a shared performance and demonstration platform, with instruments and software from all exhibitors interconnected through a communal demo pod. Throughout the exhibition, the space hosted collaborative performances, informal jam sessions, and “silent concerts” that transformed the booth into an active social environment rather than a static display.
The project was also shaped by the practical constraints of temporary exhibition design. Lightweight printed foam boards created the illusion of architectural walls, while standard electrical cable channels were adapted into shelving for vinyl records. Furniture was rented locally and supplemented with IKEA pieces, and many of the records displayed were borrowed from friends in Reykjavík. The installation was designed to be affordable, rapidly deployable, and easy to assemble and dismantle without sacrificing atmosphere or identity.
During the exhibition, Little Reykjavík became a recognizable gathering point within Superbooth itself. Attendees, neighboring exhibitors, and media visitors documented the booth’s performances and atmosphere across social media, while coverage of the First Love Synthesizer by outlets including Perfect Circuit and Synthtopia extended visibility beyond the exhibition hall.
Creative Direction and Design: Huldunótur
Wall Illustrations: Sullivan Hendrix
Poster Designs: Dúa Landmark
Video: Vikram Prahdam, Michael Hendrix
Production: Love Synthesizers
Photography: Jadranko Marjanovic
- hendrix@invisiblenotes.com