Hendrix to speak at Conversation on Creative Industries
Reykjavík - 25 March 2025:
Rannsóknarsetur skapandi greina (Iceland’s Research Center for Creative Industries) has announced the speakers for its next event in the "Conversation on Creative Industries" series. Part of the DesignMarch program, this event features R. Michael Hendrix, designer and professor, who will discuss design thinking and its potential in Iceland.“Design thinking is a transformative methodology that uses creative mindsets to identify new opportunities that address human needs while also building value for organizations,” Hendrix says. “It is particularly effective at designing intangibles—things that are not physical—such as strategy, culture, and service. While design practice in Iceland is exceptional, the broad application of design thinking is nascent. There are significant opportunities to use this methodology to address social, civic, and commercial needs.”
Highlighting a recent design thinking success, the design team ÞYKJÓ will present its project Börnin að borðinu (Children at the Table), which focuses on children's culture design and service design in urban planning. The project won the Icelandic Design Award 2024. ÞYKJÓ creates a whimsical world of installations, costumes, and toys for children.
Following the presentations, Anna Hildur Hildibrandsdóttir will moderate an open discussion.
The event will take place at CCP’s headquarters in Gróska, Bjargargata 1, third floor. CCP will provide a light breakfast. The event will be held in English, with live-streamed presentations.
Seating is limited. Register for on-site attendance here: https://forms.gle/zazHnv1EibCibXLB7
- hendrix@invisiblenotes.com