Author Talk & Book Signing with R. Michael Hendrix and guest, Sigga Soffia
Reykjavík - 24 February 2025:
Join us for an inspiring author talk and book signing during DesignMarch with R. Michael Hendrix, co-author of Two Beats Ahead: What Musical Minds Teach Us About Innovation. Hendrix, a leading design expert and professor, will explore how musical creativity fuels innovation across industries.Special guest Sigga Soffía, renowned Icelandic choreographer and founder of Eldblóm, will join Hendrix to discuss the fusion of art, entrepreneurship, and creative thinking. A dynamic Q&A session will follow, giving attendees the chance to engage directly with the speakers.
About Two Beats Ahead
Two Beats Ahead reveals how top musicians harness creativity and what innovators can learn from them. Featuring insights from industry legends like Pharrell Williams, T Bone Burnett, and Gloria Estefan, the book dives deep into the mindsets that drive groundbreaking ideas in music, design, and business.About R. Michael Hendrix
R. Michael Hendrix is the founder of Huldunótur, a Reykjavík-based design consultancy, and a professor at Bifröst University. Formerly a senior partner and Global Design Director at IDEO, Hendrix has a rich background in design, music, and innovation, helping clients worldwide unlock their creative potential.About Sigga Soffía
Sigga Soffía is a celebrated Icelandic choreographer and artist known for blending dance, design, and sensory experiences. She is the visionary behind Eldblóm, a creative project that has evolved from a dance performance into a multi-sensory brand, including fireworks displays, fragrances, and elixirs.Book Signing Details
After the talk, meet R. Michael Hendrix and get your copy of Two Beats Ahead personally signed. Copies will be available for purchase at the event.Location
Pennin-Eymundsson, Austurstræti, 101 ReykjavíkDon’t miss this unique opportunity to explore creativity, music, and innovation with R. Michael Hendrix and Sigga Soffía!
- hendrix@invisiblenotes.com